Библиографическое описание:Особенности формирования логотипа города в контексте символического содержания графических образов = Formation of the city logo in the context of symbolic content of the graphics : научное издание / Ж. М. Асанкожоева, Е. С. Бундова, Ю. В. Жоров. - Текст : непосредственный // Вестник Томского государственного университета. Культурология и искусствоведение = VESTNIK TOMSKOGO GOSUDARSTVENNOGO UNIVERSITETA-KULTUROLOGIYA I ISKUSSTVOVEDENIE-TOMSK STATE UNIVERSITY JOURNAL OF CULTURAL STUDIES AND ART HISTORY. - 2018. - № 29. - С. 23-31. - Cited Reference Count: 16. - ISSN 2222-0836. - ISSN 2311-3685, DOI 10.17223/22220836/29/2.
Аннотация:Статья посвящена природным, культурным, государственным, туристическим и шрифтовым символическим структурам, благодаря которым можно создать целый образ, заключающий все структуры брендинга территории. Рассматривается классификация знаков, история развития знака, геральдического символа и логотипа, отличие обычного логотипа от городского. Исследуется символическое содержание логотипа и дается его классификация. Авторы представляют анализ графических шрифтовых изображений городских логотипов. На основе исследования культурноисторического развития Енисейска предложен ряд образов, не только отражающих особенности его облика, но и необходимых для формирования логотипа, повышающего имиджевую репутацию города.
The article deals with the classification of signs, the history of the development of the sign, the heraldic symbol and logo, the difference between the usual logo and the city logo. Logos of cities and territories (examples), use of natural motifs, use of cultural motifs, use of state motives, use of tourist motifs, use of font compositions, research on Yeniseisk. The logo is an index sign and is applicable to a particular application. A logo as an element of a marketing strategy can become, on the one hand, a part of a symbol, which means an image, on the other hand it can include an iconic component that, in its execution, is an image that is a generalization of the direction of activity. In fact, logos have “the same function as the emblems, national flags and emblems: they symbolize collective identity and purpose”. The difference between the logo of the territory and the commercial logo. The city's logo is a small-format text. The trade mark logo is the original word mark. Considering natural, cultural, state, tourist and font symbolic structures, it is possible to create a whole image that includes all the structures of the branded territory. Based on the studied materials on Yeniseysk, cultural, tourist, and natural approaches were identified. From cultural approaches, one can distinguish symbolic symbols such as fish, furs, shipbuilding, which are associated with craft, and with one of the leading cities in Russia, which is more perspective-oriented. Tourist part has two characteristics: first, as a historical, revealing the essence of Russian architecture, and secondly, the modern construction of reconstructed buildings, as well as modern museums. Natural sights are an integral part of Yeniseysk on the one hand, on the other hand this option is oriented to the future in the development of tourism.
The article deals with the classification of signs, the history of the development of the sign, the heraldic symbol and logo, the difference between the usual logo and the city logo. Logos of cities and territories (examples), use of natural motifs, use of cultural motifs, use of state motives, use of tourist motifs, use of font compositions, research on Yeniseisk. The logo is an index sign and is applicable to a particular application. A logo as an element of a marketing strategy can become, on the one hand, a part of a symbol, which means an image, on the other hand it can include an iconic component that, in its execution, is an image that is a generalization of the direction of activity. In fact, logos have "the same function as the emblems, national flags and emblems: they symbolize collective identity and purpose". The difference between the logo of the territory and the commercial logo. The city's logo is a small-format text. The trade mark logo is the original word mark. Considering natural, cultural, state, tourist and font symbolic structures, it is possible to create a whole image that includes all the structures of the branded territory. Based on the studied materials on Yeniseysk, cultural, tourist, and natural approaches were identified. From cultural approaches, one can distinguish symbolic symbols such as fish, furs, shipbuilding, which are associated with craft, and with one of the leading cities in Russia, which is more perspective-oriented. Tourist part has two characteristics: first, as a historical, revealing the essence of Russian architecture, and secondly, the modern construction of reconstructed buildings, as well as modern museums. Natural sights are an integral part of Yeniseysk on the one hand, on the other hand this option is oriented to the future in the development of tourism.
The article deals with the classification of signs, the history of the development of the sign, the heraldic symbol and logo, the difference between the usual logo and the city logo. Logos of cities and territories (examples), use of natural motifs, use o
The article deals with the classification of signs, the history of the development of the sign, the heraldic symbol and logo, the difference between the usual logo and the city logo. Logos of cities and territories (examples), use of natural motifs, use o
Издательство:Федеральное государственное автономное образовательное учреждение высшего образования "Национальный исследовательский Томский государственный университет, Томск
Источник:Вестник Томского государственного университета. Культурология и искусствоведение
Выпуск:№ 29
Номера страниц:23-31
Держатель оригинала документа:Сибирский федеральный университет
Количество экземпляров:
Твёрдая копия издания отсутствует в фонде библиотеки
