Digital marketing strategies and models for competitive businessнаучное издание
Цифровые и тематические книжные коллекции издания
Содержание
- Chapter 1. Digital era: how marketing communication develops business innovation case studies
- Chapter 2. Digital influencers and follower behavior: an exploratory study
- Chapter 3. Digital marketing: a bibliometric analysis based on the scopus database scientific publications
- Chapter 4. Search engine marketing to attract international digital traffic
- Chapter 5. Geographic marketing in support of decision-making processes
- Chapter 6. The perception of employee effect and brand in industry and services: an internal marketing approach
- Chapter 7. Country marketing strategy: a low-cost digital marketing proposal for Cabo Verde
- Chapter 8. Marketing to gamers: the effects of video game streams on consumer attitudes and behaviors
- Chapter 9. What makes people share?: the effects of online ads on consumers' sharing intentions.
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