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Business Negotiations in ELF from a Cultural Linguistic Perspective / : библиография

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База данных: Каталог библиотеки СФУ (658.4052  B97)
Библиографическое описание: Mendes de Oliveira, de Oliveira Milene. Business Negotiations in ELF from a Cultural Linguistic Perspective / : библиография / de Oliveira, Milene, Mendes de Oliveira. - Электрон. текстовые дан. - 1515/9783110630466. - [S. l. : s. n.], 2020. - 1 online resource (XXIII, 204 pages). - Загл. с титул. экрана. - In English. - Includes bibliographical references and index. - ISBN 311063046X. - ISBN 9783110630466 : Б. ц. - Текст : электронный. Примечания о происхождении: Коллекция цифровых книг Ebsco ebook (централизованная подписка 2023 г., бессрочный доступ). НБ СФУ
Аннотация: Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
Год издания: 2020
Авторы: Mendes de Oliveira de Oliveira Milene
Количество экземпляров:
Издание имеется только в электронном виде

Цифровые и тематические книжные коллекции издания

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