Искать
Отображаемые элементы 1-1 из 1
Бренды товаров роскоши в качестве визуальных знаков среднего класса в России
(Сибирский федеральный университет. Siberian Federal University., 2011-11)
for the Middle Class in Russia
sphere of social and cultural relations, which
connect all spheres of life of mankind.
As for economical stimulating, according
to the conception of V. Vishwanath and G. Mark
(Vishwanath and Mark, 2007), the existence...
. Young, «Signaling Status with Luxury Goods: The Role of Brand Prominence», Journal of Marketing, 2010, (11), 30. V. Vishwanath and J. Mark, «Your Brand’s Best Strategy», Harvard Business Review on Brand Management, 2007, 193. E. Hirschman and M...
. Young, «Signaling Status with Luxury Goods: The Role of Brand Prominence», Journal of Marketing, 2010, (11), 30. V. Vishwanath and J. Mark, «Your Brand’s Best Strategy», Harvard Business Review on Brand Management, 2007, 193. E. Hirschman and M...