Consumer Preference Formation and Pioneering Advantage
Work
Year: 1989
Type: article
Source: Journal of Marketing Research
Authors Gregory S. Carpenter, Kent Nakamoto
Institution Columbia University
Cites: 29
Cited by: 860
Related to: 10
FWCI: 3.631
Citation percentile (by year/subfield): 89.4
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed